And the more "selects" required, such Industry Mailing List as job function, industry or number of employees, to carve out the best segment of the list to reach a particular target, the fewer names remain. Marketers who want to reach almost everyone who can be a customer must use Industry Mailing List direct mail in their multimedia mix. For instance, only 31% of the subscribers to InformationWeek magazine agreed to receive e-mail, only 55% of Chain Store Age, and 65% of Sales & Marketing Management Magazine. To reach all of the subscribers of these influential Industry Mailing List industry publications,
you must rent these lists Industry Mailing List and send them a direct-mail piece. E-mail's second major limitation as a cold-call leads-generator is deliverability. Spam filters, frequently changed e-mail addresses, multiple e-mail addresses for the same person, list churning and Industry Mailing List unreliability in e-mail dissemination mean that a substantial minority of e-mails that are sent don't get delivered. In an environment where success or failure is measured in tenths of a percentage point, every e-mail message that fails to get through to its intended recipient is Industry Mailing List a lost opportunity.
Industry estimates indicate that the Industry Mailing List proliferation of spam filters has created a virtual spam filter minefield, which traps as much as 14-25% of e-mail messages broadcast for legitimate marketing purposes. And marketers rarely know who didn't get their message. Messages Industry Mailing List trapped by spam filters are shown as delivered on e-mail transmission reports. That is, recipient e-mail servers do not reply back to the senders to notify them that the message was trapped by the spam filter. There are tactics that can be used to substantially increase the likelihood that the e-mail will avoid Industry Mailing List spam filters, but there is no guarantee.